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China’s Hainan FTZ Launched MICE Travel Trade Fair in Haikou

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China’s Hainan FTZ Launched MICE Travel Trade Fair in Haikou

November 26
00:05 2019

The MICE Hainan Travel Trade Fair 2019 hosted by the Hainan Provincial Department of Tourism, Culture, Radio, Television and Sports was held in Haikou Shangri-La Hotel on NOV 23, 2019. As one of the series events of the 20th Hainan Island Carnival 2019, the MICE Hainan Fair is to propagandize Hainan’s resource superiority and to establish platforms of cultural and tourism exchange and cooperation for international MICE activities, and further accelerate Hainan’s MICE industries development. Ambassador Gunnar Snorri Gunnarsson of Embassy of Iceland in Beijing, Noor Ahmad Hamid, Regional Director Asia Pacific of ICCA (International Congress and Convention Association), and other total about 400 hundred attendees including over 100 international hosted buyers from the US, Canada, Russia, Italy, Netherland, and other representatives of Hainanese tourism enterprises and culture and tourism administrations of Chinese provinces and cities have attended the fair.

Deputy Director of Hainan Tourism and Culture said in his speech that MICE tourism is one of the top ten tourism product systems of Hainan in recent years. Under China’s grand background of the Pilot Free Trade Zone (Port) Construction if Hainan, the MICE Hainan Travel Trade Fair is at the right time. He said Hainan free trade zone and free trade port construction has provided macro-policy support for MICE tourism development in Hainan, with the solid foundation set by Hainan’s unique ecological superiorities and great meeting facilities.

The supporting policies of Hainan have been continuously increasing to broaden new opportunities and perspectives for Hainan MICE development and economy, with steadily economy growth in meetings, exhibitions, incentive tourism, festival events, and other related activities are showing remarkable progress. In 2018, Hainan hosted about 20,000 over-100-people meetings, including 125 over-1,000-people meetings, 155 exhibitions were held with a total exhibition area of about 1.65 million square meters, Hainan received MICE visitors alone about 22.5 million person-times with MICE revenue about 20 billion RMB. It is important to show great significance to develop MICE tourism and motivate and promote Hainan’s market in order to enhance its international competitive abilities in MICE industries. It is hoped that the successful results of the MICE Hainan Fair may boost more international MICE cooperation and project implementation in Hainan.


At the fair, officials from Haikou and Sanya Municipal Bureaus of Commerce have introduced the MICE supporting and incentive policies in Haikou and Sanya respectively, and the head of Hainan Tourist Hotel Association introduced the overview of Hainan MICE facilities in general, and the ICCA Director shared Trends in Meeting Industry at the fair.

MICE Hainan Travel Trade Fair 2019 is driving for positive results, high-professionalism is a notable point at the fair. During the business matchmaking segments, buyers and conventioneers have led to about over 300 MICE intentional cooperation projects that about to implement in Hainan, which is expected to bring more than 10,000 overseas tourists to visit Hainan in 2020. On NOV 24 to 25, the organizing committee has hosted an in-depth fam-trip for hosted buyers to visit Haikou, BOAO, Sanya and other scenes to further explore Hainan’s tourism resources and seek more business opportunities.

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