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Microsoft Holographic Technology Helps Study Mars, WIMI Hologram Cloud (NASDAQ:WIMI) Builds Holographic Entertainment Ecology

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Microsoft Holographic Technology Helps Study Mars, WIMI Hologram Cloud (NASDAQ:WIMI) Builds Holographic Entertainment Ecology

April 14
23:30 2020

In the early stage, Microsoft held the “the next chapter” conference in Redmond, which not only comprehensively introduced windows 10, but also announced the “windows holographic” holographic experience project, and launched the hololens holographic virtual reality glasses with amazing technology.

Microsoft has been committed to the development and research of holographic technology, leading the industry, and Microsoft has cooperated with NASA for many years. The curiosity Mars probe team has used Microsoft’s holographic technology, which is named onsight. Through Microsoft’s technology, NASA scientists can observe Mars from a full immersion perspective, so that curiosity’s every perspective on Mars can be projected onto the earth with virtual reality technology.

If there is no holography technology, NASA can only use ordinary computer screens to analyze the data transmitted from curiosity to earth, which is of course of great scientific significance, but not intuitive enough. Through Microsoft’s holography technology and equipment, scientists can use the perspective of being on Mars to understand more comprehensively and truly the environment of Mars and the data of curiosity. “This tool gives us the ability to explore the environment around the rover just like geogeologists do on-site surface surveys,” said onsight project director.


It may be decades before humans land on Mars, but holography and onsight can fill the gap. NASA’s propulsion project laboratory team will start testing onsight project on Mars rover curiosity in the end of this year. More in-depth holographic technology integration will be applied to the new generation of Mars rover project in 2020. This project is of great concern this year.

Holography is a technique of recording and reproducing the real three-dimensional image of an object by using the principles of interference and diffraction. The first step is to record the light wave information of the object by using the interference principle, which is the shooting process: the object under the laser irradiation forms the diffuse object beam; Another part of the laser beam is used as the reference beam to shoot on the hologram, and it overlaps with the object beam to produce interference, which transforms the phase and amplitude of each point on the object light wave into the intensity changing in space, so as to record all the information of the object light wave by using the contrast and interval between the interference fringes. After developing, fixing and other processing procedures, the negative film recording the interference fringes becomes a hologram, or hologram; The second step is to reproduce the light wave information of the object by the diffraction principle, which is the imaging process: the hologram is like a complex grating. Under the coherent laser irradiation, the diffraction light wave of a linearly recorded sine hologram can generally give two images, namely, the original image (also called the initial image) and the conjugate image. The reconstructed image has strong stereoscopic sense and real visual effect. Each part of the hologram records the light information of each point on the object, so in principle, each part of the hologram can reproduce the whole image of the original object, and multiple different images can be recorded on the same negative film through multiple exposures, and can be displayed separately without interference. This technology has high requirements for stage lighting and post synthesis imaging, so it is rarely seen in variety shows. But in recent two years, with the continuous improvement of production level and technology, many variety shows have experienced the use of holographic technology.

Facts have proved that China’s response to AR holographic entertainment is higher. All kinds of capital are eager to pursue the investment in holographic AR field, and everyone is optimistic about this once and for all technological investment. WIMI Hologram Cloud (NASDAQ:WIMI) focuses on computer vision holographic cloud services. According to the introduction, WIMI Hologram Cloud (NASDAQ:WIMI) covers many aspects of holographic AR technology, such as holographic computer vision AI synthesis, holographic visual presentation, holographic interactive software development, holographic AR online and offline advertising, holographic arsdk payment, 5g holographic communication software development, holographic face recognition development, holographic AI face change development, etc. it is a comprehensive holographic cloud technology solution provider. Its business application scenarios are mainly concentrated in five professional fields, such as home entertainment, light theater, performance system, commercial publishing system and advertising display system. WIMI Hologram Cloud (NASDAQ:WIMI) has become one of the leading integration platforms in the field of holographic AI in the world, integrating the identities of holographic AI cloud mobile software developers, service providers and operators.


The ecological structure of WIMI Hologram Cloud (NASDAQ:WIMI) is divided into online and offline categories, and the business forms are platform type regular business and non-standard project type business. The business revenue structure of WIMI Hologram Cloud (NASDAQ:WIMI) information has become: holographic AR advertising, holographic AR entertainment and holographic AR technology services.

Advertising business is divided into online and offline AR holographic advertising, and online business is mainly mobile AR holographic advertising display and light entertainment advertising applications. Offline advertising can be divided into two types: Sales and non-standard project advertising.

Entertainment business is divided into online and offline AR holographic interactive entertainment. Online entertainment mainly includes AR holographic effect insertion of video drama, AR holographic effect insertion application of live and short video platform, and development, distribution and operation of AR holographic game. Offline entertainment is mainly for the company’s own holographic digital IP copyright application distribution and licensing services, holographic theater services and holographic performance services. Technical service involves providing technical service support revenue for advertising and entertainment platforms, and technical support for WIMI holographic cloud’s holographic AR demand in social, education, medical, military, home, industry, tourism, e-commerce and other industries.

The business application scenarios of WIMI Hologram Cloud (NASDAQ:WIMI) mainly focus on theaters, concerts, press conferences, high simulation advertisements, high-end home use and other fields. When the strategic direction of WIMI Hologram Cloud (NASDAQ:WIMI) was released to the public, it was quickly recognized by the industry. After the implementation of this strategic cooperation and the completion of capital layout, China will have a new virtual reality, augmented reality and holographic entertainment ecosystem.

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