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Global Wellness Brand, VAHDAM® India partners with (RED) to support the fight against pandemics

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Global Wellness Brand, VAHDAM® India partners with (RED) to support the fight against pandemics

December 02
05:35 2021
Has committed a minimum of $100,000 and become the first Indian brand to partner with (RED)

December 1, 2021 – Digitally native, global Indian wellness brand, VAHDAM® India has partnered with (RED), a nonprofit organisation, to fight against pandemics such as AIDS and COVID. It is the first Indian brand to partner with (RED).

As part of the (VAHDAM) RED partnership, running from October 2021 through November 2022, VAHDAM India has committed a minimum donation of $100,000 to support the fight against pandemics, such as AIDS and COVID, and protect global health programs.

One hundred percent of the money raised by (RED)’s partners and campaigns goes directly to strengthen health systems and support life-saving programs in the communities where pandemics hit hardest. To date, (RED) has generated nearly $700 million for the Global Fund, one of the world’s largest funders for global health, helping more than 220 million people.

Bala Sarda, Founder & CEO of VAHDAM India said, “Given the devastating toll COVID has taken on India and countries around the globe, we wanted to do our part in fighting the pandemic. We are proud to partner with (RED) and joining a league of iconic brands that share a commitment towards ensuring global health and equity, by helping build resilient healthcare systems that are equipped to fight the pandemic. This is our small contribution in the fight against the Covid Pandemic”

All (RED) products are available on VAHDAM’s storefront and on Amazon. (RED) partners with the most iconic brands and people to create (RED) products and experiences — all of which raise money for the Global Fund.

VAHDAM® India has a strong social purpose and is a Certified Climate & Plastic Neutral Brand. It also directs 1% of its revenue towards the education of tea growers’ children under its social initiative, ‘TEAch Me’ & recently partnered with BYJUS, the world’s highest-valued EdTech company to make available 100,000 academic programs to the tea grower’s children, absolutelyfree of cost. In 2020, VAHDAM India raised $100,000 to facilitate increased aid and relief efforts to combat COVID-19. Now, with the newly launched (VAHDAM) RED partnership, VAHDAM India continues its commitment to these efforts.

VAHDAM® India which has taken India’s finest teas, spices & superfoods to markets like the US, Canada, Europe & more recently raised US$ 23 Million raising its total funding till date to over US$39 Million. It has been endorsed organically by celebrities like Oprah Winfrey, Mariah Carey, Ellen DeGeneres, Martha Stewart amongst others.

About VAHDAM® India

VAHDAM® India is taking India’s finest teas, spices & superfoods to the world, under a home-grown label. By leveraging technology & cutting out middlemen, it is disrupting the traditional supply chain of products like tea & spices. The brand promise of ‘Native Indian Wellness Wisdom’ has connected strongly with consumers. The brand was founded by then 23-year-old Bala Sarda. ‘VAHDAM’ is the reverse anagram of the founder’s father’s first name, ‘MADHAV.’

Media Contact
Company Name: VAHDAM India
Contact Person: Nupur Sarda
Email: Send Email
Country: India

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