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Shapewear Market Analysis 2019 by Demand, Growth Challenges, Retail Landscape, Sales Strategy, Business Trends, Gross Margin, Quality Innovation and Forecast to 2023

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Shapewear Market Analysis 2019 by Demand, Growth Challenges, Retail Landscape, Sales Strategy, Business Trends, Gross Margin, Quality Innovation and Forecast to 2023

September 05
19:03 2019
Shapewear Market Analysis 2019 by Demand, Growth Challenges, Retail Landscape, Sales Strategy, Business Trends, Gross Margin, Quality Innovation and Forecast to 2023

Shapewear Market Research Report
Shapewear Market Research Report by Size, Share, Production and Consumption, Sales, Strategy Industry Segmented by Type (Body Briefs, Seamless, Control Camisoles, Long Legs, Corsets, Body Shapers), Distribution Channel (Store & Non-Store), and Region (North America, Europe, APAC, RoW) Global Industry Forecast till 2023

Market Highlights:

The Global Market of Shapewear is getting popular among women day by day with increasing number of females accepting shapewear as comfort lingerie. The rising demand is attributed to celebrity branding, advanced garment designs, fashion emphasized over body shape, and lightweight fabrics.

Shapewears are the inner clothing used to enhance the aesthetic beauty of the body by sculpting the excess fat. This aspect of enhancing inner natural beauty is absent in commonly used conventional lingerie. Plethora of shapewear are available in the market which are used to enhance various body parts such as thighs, hips, abdomen, waist, and breast. The shapewears generally used are corsets, camisoles, shaping vests, bust shapers, and many more. Shapewears are usually made from skin friendly fabrics such as cotton and lycra. The comfort and body aesthetic have made shapewears an everyday wear.

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Leading Players:

Some of the key players in the global shapewear market are Spanx, Inc. (US), Leonisa (Colombia), Ann Chery (Colombia), Hanesbrands Inc. (US), Contourglobal PLC (UK), Miraclesuit (US), CPS Shapers Pvt. Ltd. (India), Swee Shapewear Pvt Ltd (India), Triumph International (UK), Jockey International, Inc. (US).

Segmentation:

Based on the type, the global shapewear market is divided into body briefs, seamless, control camisoles, long legs, corsets, body shapers, and others. Corsets is expected to dominate the global shapewear market during the forecast period as it is helpful in maintaining the stomach and lower back tucked in for better shape and posture. However, seamless shapewears are expected to be the fastest growing type of shapewear due their less visibility inside any type of clothing. The millennial population are the major age group involved in purchases of the shapewears and are expecting more natural looks and comfort in them. Apart from the aesthetic aspects of the type of shapewears, they also help in the uniform distribution of sagging skin and accumulated fat.

The market of shapewear has been divided based on distribution channel into store-based and non-store-based.

The store-based segment which is expected to dominate the Shapewear Market during the assessment period due to higher market visibility and penetration. The market players are expected to expand through mergers and collaborations to new locations globally giving rise to more store-based retail in the future.

However, non-store-based segment which is online shopping, is expected to grow fastest due increasing internet penetration and ease of buying. Increasing disposable income and growing athleisure market is expected to further help the market growth during the forecast period.

Regional Analysis:

The North American market for shapewears is expected to grow substantially during the assessment period. The high number of women into athleisure activities and professional sports has gained momentum in the past decade and has made the region a dominant market share holder in the shapewear market. The presence of major market players and high-end fabric manufacturers for shaping lingerie is expected to keep the market dominant throughout the forecast period.

Asia Pacific is expected to be the fastest growing market for shapewear due to growing awareness for body aesthetics and desire to look attractive among the large population size in the region. Also, increasing purchasing ability in lieu of increasing disposable income and higher millennial population is expected to propel the market with the highest growth rate.

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Europe is expected to witness moderate growth in the global shapewear market during the forecast period. Technological innovation in fabric production industry and sociocultural factors such as increasing indulgence in sports and gym activities will continue to drive the growth of shapewear’s in Europe. As the economy in the region improves, countries of Western Europe especially UK and Germany that are battling obesity, present vivid opportunities for the shapewear market in the Region.

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